Adults 18+ in Australia only. If you remember the name “Mild Seven” and you are now looking at a MEVIUS carton listing, the wording can be confusing. This guide explains why the word “Mild” appears in one of Xorvila’s live MEVIUS records, what that wording does and does not tell you, and how to confirm you are looking at the exact carton before you open an order. Tobacco contains nicotine, which is addictive, and smoking causes serious health risks. This is a factual catalogue identification guide, not a recommendation, review, ranking or health claim.
The record that carries the word “Mild”
Xorvila’s MEVIUS category currently lists five carton records. One of them is titled Mild MEVIUS 10mg Hard Pack – 1 Carton (10 Packs), with SKU SS-370. At the time of this check it displayed a current price of A$229.50, a regular price of A$270.00 and an in-stock marker. The word “Mild” is part of the recorded product name, and it is the main reason this listing can be confused with older names.
Open the Mild MEVIUS 10mg Hard Pack product page to see the record exactly as it is listed today.
The publicly reported name history
The brand behind the MEVIUS records is publicly reported to have been launched in 1977 under the name Mild Seven, and to have been renamed MEVIUS in 2013. Public brand histories and adult retailer guides, including sources aimed at Australian buyers, describe the same sequence. That history is why a current title can still contain the word “Mild”: the word is part of the recorded name that the catalogue displays.
Treat this history as context for identification only. It is not a statement about the current product’s composition, strength, safety, origin or availability, and it does not make one catalogue record interchangeable with another.
What “Mild” does and does not tell you
In the catalogue, “Mild” is an identifier inside the complete product title, alongside the brand name, the “10mg” wording, the “Hard Pack” format wording and the stated sale unit of one carton containing 10 packs. It helps an adult find the right record. It is not a health, safety, strength or quality claim. No cigarette is safe, and wording in a product name never changes that.
The same principle applies to other words in MEVIUS titles, such as “Lights”, “Option” and “Premium”: read them as part of the exact recorded name, and let the live product page answer questions about price, stock and the sale unit.
Searching with the older name
If you search for “Mild Seven” today, current listings can appear under the MEVIUS name instead, because the publicly reported rebrand changed the name the catalogue uses. When that happens, the word “Mild” in the title is a useful clue, but the SKU is the exact reference: SS-370 identifies this record, and a different SKU identifies a different record even when part of the name looks similar.
How to confirm the exact record before ordering
Do not rely on a remembered name alone. Check four fields on the live product page:
- Complete recorded title — including “Mild”, “MEVIUS”, “10mg”, “Hard Pack” and “1 Carton (10 Packs)”.
- SKU — SS-370 is the shortest exact reference for this record.
- Stated sale unit — one carton containing 10 packs.
- Live price and stock — the current A$ price and in-stock marker can change, so recheck them on the page before ordering.
The MEVIUS category page lists all five MEVIUS records together, and the Exact Product Directory shows the full 28-product catalogue. If two records still look similar, compare their SKUs before contacting support.
The bottom line
“Mild Seven” is the publicly reported former name of the brand now recorded as MEVIUS. In Xorvila’s live catalogue, the record is titled Mild MEVIUS 10mg Hard Pack – 1 Carton (10 Packs) with SKU SS-370. Use the complete live record — not the remembered name — to confirm what you are looking at before you order. Tobacco contains nicotine, which is addictive, and smoking causes serious health risks.